CJ Finlay

"Be your own competition."

CJ has worked over a decade in the fitness industry. As a youth he played baseball, basketball, football, soccer, wrestling, tennis, and swam competitively. His competitive drive and exceptional coaching produced a Division I level collegiate athlete. He spent nearly six years in corporate America and noticed people made all sorts of excuses for not maintaining their health.

Many people he encountered had the desire to be healthier active people. Most people in his network were competitive “over achievers” and hard working decision makers. These same people needed a professional with the same passion for health as they had in their respective fields. What started as an opportunity became a passion for CJ. People have different abilities and levels of fitness, and CJ believes that meeting people on their level and pushing them forward is the most effective way for them to stay engaged and be held accountable.

He is certified as a trainer with National Strength Professional Association (NSPA, CPT), the National Council on Strength & Fitness (NCSF, CPT), and is an International Sports Science Association Nutrition Consultant (ISSA). Along with a dozen more specialized certifications, his energy and ability to effectively communicate have inspired his clients to improve their health and wellness for over a decade.